Ioulia is an artist, TV personality with a strong humanitarian side. Her background is in sales and marketing but her passion has always been art and beauty. She started Lurid Glam to empower women and to offer beauty services that uplift spirits and encourage effortless glam. She also shares her passion through art and exclusive merchandise. Her care and genuine desire to create beauty in this world, mixed with strong artistic skills, qualified training, European precision and attention to detail makes her different. She treats every client like an exquisite work of art.